Bringing an idea to market takes many steps but here’s five of the ways Buzzadelic helped build and launch the Fanouflage brand:
1. It all starts with design
Once the idea of Fanouflage was born, the next step was bringing the designs to life. Our incredible in-house designers were able incorporate school logos into camouflage designs that could be printed onto the material used to manufacture apparel such as shirts and hats.
2. Web Development
What’s a product if you don’t have a platform to sell it? Standing out in the marketplace requires a beautiful, functional and mobile-friendly website. The new Fanouflage website features a clean and simple layout that allows the product to stand out and communicate the creative school designs. A comprehensive e-commerce solution allows customers to place orders online.
3. Product Photography
Outstanding photography is critical for the online customer who may never actually get to see and hold a product. Capturing high-quality imagery is a must for effectively turning site visits into product transactions. For this step, Buzzadelic used a combination of models and digital mockups for the new Fanouflage e-commerce site.
4. Social Media Management
No longer an optional form of marketing for new brands, social media has proven itself to be a great way to drive brand awareness. Buzzadelic manages multiple channels and targeted digital advertising campaigns for Fanouflage. Specific goals, objectives, and results are monitored and measured each month.
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5. Beyond Digital
The 2015 Belk Bowl game in Charlotte, NC provided a unique opportunity to bring two Fanouflage schools (NC State and Mississippi State) together. Buzzadelic took part in developing branding elements for a booth outside the stadium and producing a commercial to be shown during the game. This allowed Fanouflage to be introduced to thousands of fans on both sides of the field.