Considered a pioneer in social loyalty and location-based marketing, BJ led the deployment of the first-ever loyalty platform to feature an integration with Facebook, Twitter, and Foursquare. An award-winning team builder and published author, BJ’s creative yet strategic approach can be seen through the innovative solutions and campaigns he manages. His experience in the area of stewarding brand presence online has earned him mention in Mashable’s Top 40 Brands on Twitter and the People Behind Them and his projects have been published as case studies in seven different books. BJ is co-author of The Tasti D-Lite Way; Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave published my McGraw-Hill in 2012..

Willem is a Junior at East Carolina University studying communications with a concentration in mass media. As a media specialist Willem helps create, edit, and produce content for Buzzadelic clients and their campaigns.