Grady-White Boats: Award-winning Collaboration and Content Creation
From an variation of a classic poem, Buzzadelic created a 3-D animated video utilizing customer photos previously shared in the ongoing #GradyLife hashtag campaign. Buzzadelic built on the work of Adams & Longino that had adapted the well-known “The Night Before Christmas” poem into “A Grady-White Christmas” years earlier. In terms of engagement, the reach was over 52% of the total page fan base at the time. The number of shares was a new record for Grady-White on a single post and reflects the quality of the content which resonated with the audience. The brand measures top single post engagement and overall engagement on the weekly basis as one of their objectives for social media marketing. The campaign received the marine industry’s highest marketing and creative honor, the Neptune Award, in the category of “Social Media Campaign” from the Marine Marketers of America (MMA) in 2017. Read more.
Tim Ottinger Music: The American Pledge
Two weeks after 9/11, Tim Ottinger wrote The American Pledge when one of his first-grade students asked him “Why do we stand for the pledge of allegiance?” 14 years later, Tim released a 4-song EP along with a video to promote the album. Campaign elements included social media marketing, YouTube advertising, video production and website development.
Why do we stand for the Pledge of Allegiance?
"Why do we stand for the Pledge of Allegiance?" I wrote this song in response to this question asked by one of my first graders. I hope you'll join me in sharing the message that we need to keep standing and clinging to this freedom that so many fought and died for.Learn more at http://timottingermusic.comCDBaby: http://bit.ly/2HotRfniTunes: https://itunes.apple.com/us/album/the-american-pledge/1394332136Spotify: https://open.spotify.com/track/0AqkrY37LRL95xztbjwhGaGoogle Play Music: https://play.google.com/music/m/Tdg5qswi66kgblsidktpyenphcaAmazon: https://www.amazon.com/dp/B07DJ2NKNHPosted by Tim Ottinger Music on Wednesday, August 8, 2018
Booze Dogs: A Dog, in a Bar
When Booze Dogs was ready to launch their line of liquor infused bratwurst, Buzzadelic engineered a strategy designed to optimize the budget of the Greenville, NC, startup. This included an ecommerce solution, targeted page like ads on Facebook, blogger outreach, and production of a brand video featuring Mr. Hughes, the brand mascot. Subsequently, Booze Dogs was awarded the bronze prize in the 2018 FedEx Small Business Grant Contest out of over 7,800 other entries.
GooseWaddle: Effective Influencer Outreach
When GooseWaddle needed to promote its new line of luxury baby blankets, Buzzadelic planned and managed a comprehensive blogger outreach program designed to impact search engine results for keywords related to the brand. The project included identifying over 100 bloggers, coordinating product shipments, then interacting with, and promoting the dozens of positive reviews within social networks which contributed to SEO objectives. Separately, a celebrity outreach campaign helped to elevate the brand profile with several placements with well-known celebrities.
Rally for Ally: Fundraising for a Cure
Rally for Ally is rallying the world to fund research for pediatric brain cancer, relying on God’s grace to give the Hope of a Cure to children and those that love them. Their annual campaigns include print promotions, social media, and video production with the objectives of raising awareness, increasing event participation and driving donations. Learn more about this great organization at rallyforally.org.
Building Hope Community Life Center: Innovation in Storytelling
Buzzadelic’s deep roots in the community include partnering with more than a dozen non-profits including a local community center, which serves at-risk youth in Pitt County, NC. Each year Buzzadelic has supported the online needs of the organization with social media campaigns and video production as well as a summer film camp. Buzzadelic has now produced two short films with Building Hope, the first of which was an Official Selection in six film festivals with four nominations in the short film category. These projects help the organization tell their story and provide compelling content each year for their annual fundraising event.
SOOP: Animated Videos
Animated explainer videos are a great way to communicate the benefits of a product or service. The folks at SOOP (Simplified Online Ordering Platform) have created an innovative way for customers to order delivery or take-out from their favorite restaurants. Videos for end-users and restaurants were created along with a website to drive awareness and educate the benefits of the service to potentials users.
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