If you’ve researched any companies on the internet lately, chances are that you’ve seen more than a few animated videos with a voice-over explaining how a product or service works, and why you need it. These explainer videos can be a great way to quickly capture the interest of potential customers and give them a brief education on what you do as a company. You may have also noticed that these videos can come in a many different forms as well as varying levels of quality and effectiveness. When considering how to create your animated explainer video, consider these 4 steps:
Step 1: It’s All About the Script
An effective explainer video needs to do just that: explain your product or service. While the visuals are extremely important, flashy videos lacking substance or valuable information will fall short. A solid script outlining the problem or pain point of your target audience as well as the solution your service or product offers is critical when creating an animated explainer video.
Step #2: Concise Communication is Critical
Your product may have tons of super neat features and benefits that you want to share with your potential customers. Understand that online attention spans are short and are getting shorter every day. It is critical to cut anything that does not directly support your core message. The idea of an explainer video is to get your message across as quickly as possible. As soon as you start to get overly technical or detailed in your video you risk either confusing your audience, or simply losing their interest.
Step #3: Hire an Awesome Voice-Over Artist
Once you have a script finalized, you need to find the right voice for your video. The voice you pick is very important. In fact, in film it is often said that “sound is half of the picture”, meaning that the quality of your sound is just as important as your visuals in captivating your audience. When you start looking for your voice-over artist, make sure you think about your messaging. What sort of product are you selling? Who is your target market? Answering those questions will help you decide what kind of voice will best fit with your video. The process that Buzzadelic uses for many videos includes offering a sample selection of different voices reading your script.
Step #4: Make it Beautiful
The final part of making an explainer video is creating the animation to really drive home the points made in your voice-over. With explainer videos, it is best to shy away from the usage of extremely abstract imagery. This video is all about helping people understand your product and service, so keep your visuals simple and clean. This makes it easy for your audience to learn about you. Remember: you want to explain, not confuse.