Idea #1: It’s All About the Script
An explainer video needs to do just that: explain your product or service. Yes the visuals are extremely important, and we’ll get to that later, but shiny visuals can be confusing or not get across your full point if not paired with a solid script that brings your value to the forefront.
Idea #2: Be Concise
You may have a lot of really great services, your product may have tons of super neat features that you want to share every detail of with your potential customers, but it is incredibly important to cut anything that is not absolutely necessary to your basic brand messaging out of your script. The idea of an explainer video is to get your message across as quickly as possible. As soon as you start to get overly technical or detailed in your video you risk either confusing your audience, or simply losing their interest.
Idea #3: Hire an Awesome Voice-Over Artist
Once you have a script finalized, you need to find the right voice for your video. The voice you pick is very important. In fact, in film it is often said that “sound is half of the picture”, meaning that the quality of your sound is just as important as your visuals in captivating your audience. When you start looking for your voice-over artist, make sure you think about your messaging. What sort of product are you selling? Who is your target market? Answering those questions will help you decide what kind of voice will best fit with your video.
Idea #4: Make it Beautiful
The final part of making an explainer video is creating the animation to really drive home the points made in your voice-over. With explainer videos, it is best to shy away from the usage of extremely abstract imagery. This video is all about helping people understand your product and service, so keep your visuals simple and clean. In our work on the example video for Expositoria we chose to keep a very simple visual style, using just a few colors on primarily white backgrounds. This makes it easy for your audience to learn about you. Remember: you want to explain, not confuse.
So there you are, four ideas to implement next time you are going to have an explainer video made for your company or service. If you are interested in learning more about our services, check out our video production page, or contact us.