(252) 215-0569 bj@buzzadelic.com

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Each year the largest and oldest organization in the franchise industry holds the International Franchise Association conference for it’s members and suppliers.

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When IFA Supplier Forum Member E.H Anderson PR approached us for ideas on how to make this year their best yet, we helped design a comprehensive campaign for their 2013 tradeshow booth.

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Select attendees of this years conference were first introduced to the campaign with an 11″ x 6″ postcard almost 2 weeks before the event. The overall theme focused on the simple concept of “Why You?” and was designed to capture short elevator pitch-type testimonials about why someone should consider a particular franchise concept. IFA conference participants were invited to create a brief professionally produced video at the E.H. Anderson booth that they could use on their website, YouTube channel or Facebook Page – no strings attached.

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In terms of results, 30 different videos were created during the event with great potential for follow-up with some very qualified leads. The level of interaction at the booth was much greater than the previous year and the depth of the initial conversation served as a solid relationship starter.

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Instead of coming home with another useless stress ball, attendees were able to come away with a digital asset they can use as they wish. For E. H. Anderson, this meant coming home with qualified leads instead of a fishbowl full of cold fish.
Looking for great ideas for your next campaign? Let us know.

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